EXPERIENCE

A Click Away Digital, New York, NY - Founder, Digital Marketing Consultant

February 2018 - Present

Helped clients achieve success in digital marketing. Services provided include: social media management, performance marketing, email marketing, reporting, Google Ads management, and Google Analytics management. Clients have seen traffic growth of up to 50%, with conversion rates averaging 4% (dependent on industry and other factors).

The Brand Guild, New York, NY - Digital Marketing Associate

March 2021 - July 2023

Built, executed, and managed cross-channel media plans encompassing paid social, Google, print, and digital publisher direct, out-of-home, direct mail, radio, and additional 3rd party platform advertising to meet sales, lead generation, traffic, and awareness goals. Managed client relationships across various industry verticals including real estate, CPG, wine and spirits, events, finance, and more. Presented campaign, monthly and annual reporting to clients providing clear value propositions and key takeaways, utilizing Whatagraph, Google Analytics, and Google Tag Manager. Conducted client website audits, including analysis of SEO performance, competitors, and technical performance. Managed complex budgets, timelines, and deliverables across multiple clients.

Sylth Virago, New York, NY - Performance Marketing Associate

October 2019 - February 2021

Took control of performance marketing campaigns including Google Ads and Facebook Ads. Worked from the ground level to help establish brand awareness of a new fashion line in the digital space. Played a major role in shaping creative strategy based on ad performance and analysis.

RE360, Pittsburgh, PA - Digital Marketing Strategist

October 2017 - February 2018

Formulated and executed digital IMC plans for the various RE 360 Real Estate Brokerage departments, resulting in an over 50% increase in social media followers. As well as an increase in SEO performance resulting in a 19% increase in conversions. Utilized Mailchimp in leasing agency email campaigns. Designed promotional materials using Adobe Photoshop and Canva. Temporary Position.

Certifications

  • Google Analytics Certified

  • Google Ads Certified

  • Meta Certified, Digital Marketing Associate

  • MOZ SEO Essentials

  • Hubspot Inbound Marketing Certified

  • Microsoft Ads Certified

SKILLS

  • Paid Acquisition (Meta, LinkedIn, Pinterest, Snapchat, Spotify, Google Ads)

  • Google Analytics (GA4 and Universal)

  • Google Tag Manager

  • Media Buying (Direct Mailers, Out of Home, Digital, Print, Radio and TV, Yelp, Zillow, OpenTable, etc.)

  • SEO and Content Management

  • Budget Management

  • Email Marketing

  • Moz

  • Whatagraph

  • Looker Studio

  • Client Relationship Management

  • Report Writing and Presentation

  • Campaign Development and Execution